diff --git a/erpnext/hooks.py b/erpnext/hooks.py
index c821fcf4e62..ad660405d35 100644
--- a/erpnext/hooks.py
+++ b/erpnext/hooks.py
@@ -70,6 +70,8 @@ treeviews = [
 	"Department",
 ]
 
+demo_doctypes = ["items"]
+
 jinja = {
 	"methods": [
 		"erpnext.stock.serial_batch_bundle.get_serial_or_batch_nos",
diff --git a/erpnext/setup/demo.py b/erpnext/setup/demo.py
new file mode 100644
index 00000000000..95e8a4d8bae
--- /dev/null
+++ b/erpnext/setup/demo.py
@@ -0,0 +1,49 @@
+# Copyright (c) 2023, Frappe Technologies Pvt. Ltd. and Contributors
+# License: GNU General Public License v3. See license.txt
+
+import json
+import os
+
+import frappe
+
+
+@frappe.whitelist()
+def setup_demo_data():
+	create_demo_company()
+	process_demo_data()
+	make_transactions()
+
+
+def create_demo_company():
+	company = frappe.db.get_value("Company", {"docstatus": 0})
+	company_doc = frappe.get_doc("Company", company)
+
+	# Make a dummy company
+	new_company = frappe.new_doc("Company")
+	new_company.company_name = company_doc.company_name + " (Demo)"
+	new_company.abbr = company_doc.abbr + "D"
+	new_company.enable_perpetual_inventory = 1
+	new_company.default_currency = company_doc.default_currency
+	new_company.country = company_doc.country
+	new_company.chart_of_accounts_based_on = "Standard Template"
+	new_company.chart_of_accounts = company_doc.chart_of_accounts
+	new_company.insert()
+
+
+def process_demo_data():
+	demo_doctypes = frappe.get_hooks("demo_doctypes") or []
+	path = os.path.join(os.path.dirname(__file__), "demo_data")
+	for doctype in demo_doctypes:
+		with open(os.path.join(path, doctype + ".json"), "r") as f:
+			data = f.read()
+			if data:
+				for item in json.loads(data):
+					create_demo_record(item)
+
+
+def create_demo_record(doctype):
+	frappe.get_doc(doctype).insert(ignore_permissions=True)
+
+
+def make_transactions():
+	pass
diff --git a/erpnext/setup/demo_data/items.json b/erpnext/setup/demo_data/items.json
new file mode 100644
index 00000000000..fed36e251ef
--- /dev/null
+++ b/erpnext/setup/demo_data/items.json
@@ -0,0 +1,62 @@
+[
+    {
+        "doctype": "Item",
+        "item_code": "SKU001",
+        "item_name": "T-shirt",
+        "image": "https://www.shutterstock.com/image-photo/close-man-blank-tshirt-140861086"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU002",
+        "item_name": "Laptop",
+        "image": "https://www.shutterstock.com/image-photo/laptop-computer-blank-screen-isolated-on-1721445466"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU003",
+        "item_name": "Book",
+        "image": "https://www.shutterstock.com/image-vector/blank-vertical-book-cover-template-pages-172777709"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU004",
+        "item_name": "Smartphone",
+        "image": "https://www.shutterstock.com/image-vector/realistic-smartphone-mockup-front-back-1450789832"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU005",
+        "item_name": "Sneakers",
+        "image": "https://www.shutterstock.com/image-photo/white-sneaker-sport-shoe-on-purple-2155395817"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU006",
+        "item_name": "Coffee Mug",
+        "image": "https://www.shutterstock.com/image-vector/realistic-white-cup-isolated-on-transparent-585104080"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU007",
+        "item_name": "Television",
+        "image": "https://www.shutterstock.com/image-photo/tv-flat-screen-lcd-plasma-realistic-314401364"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU008",
+        "item_name": "Backpack",
+        "image": "https://www.shutterstock.com/image-photo/school-backpack-on-white-background-1440715766"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU009",
+        "item_name": "Headphones",
+        "image": "https://www.shutterstock.com/image-illustration/3d-rendering-yellow-headphones-isolated-on-1833307018"
+    },
+    {
+        "doctype": "Item",
+        "item_code": "SKU010",
+        "item_name": "Camera",
+        "image": "https://www.shutterstock.com/image-photo/camera-610909205"
+    }
+]
\ No newline at end of file