diff --git a/erpnext/selling/doctype/sales_order/test_sales_order.py b/erpnext/selling/doctype/sales_order/test_sales_order.py
index f7e65e0b39a..7327fdefd42 100644
--- a/erpnext/selling/doctype/sales_order/test_sales_order.py
+++ b/erpnext/selling/doctype/sales_order/test_sales_order.py
@@ -2141,6 +2141,40 @@ class TestSalesOrder(FrappeTestCase):
 		dn.submit()
 		dn.reload()
 
+	def test_auto_update_price_list(self):
+		item = make_item(
+			"_Test Auto Update Price List Item",
+		)
+
+		frappe.db.set_single_value("Stock Settings", "auto_insert_price_list_rate_if_missing", 1)
+		so = make_sales_order(
+			item_code=item.name, currency="USD", qty=1, rate=100, price_list_rate=100, do_not_submit=True
+		)
+		so.save()
+
+		item_price = frappe.db.get_value("Item Price", {"item_code": item.name}, "price_list_rate")
+		self.assertEqual(item_price, 100)
+
+		so = make_sales_order(
+			item_code=item.name, currency="USD", qty=1, rate=200, price_list_rate=100, do_not_submit=True
+		)
+		so.save()
+
+		item_price = frappe.db.get_value("Item Price", {"item_code": item.name}, "price_list_rate")
+		self.assertEqual(item_price, 100)
+
+		frappe.db.set_single_value("Stock Settings", "update_existing_price_list_rate", 1)
+		so = make_sales_order(
+			item_code=item.name, currency="USD", qty=1, rate=200, price_list_rate=200, do_not_submit=True
+		)
+		so.save()
+
+		item_price = frappe.db.get_value("Item Price", {"item_code": item.name}, "price_list_rate")
+		self.assertEqual(item_price, 200)
+
+		frappe.db.set_single_value("Stock Settings", "update_existing_price_list_rate", 0)
+		frappe.db.set_single_value("Stock Settings", "auto_insert_price_list_rate_if_missing", 0)
+
 
 def automatically_fetch_payment_terms(enable=1):
 	accounts_settings = frappe.get_doc("Accounts Settings")
diff --git a/erpnext/setup/demo_data/item.json b/erpnext/setup/demo_data/item.json
index 330e114dd53..17024341225 100644
--- a/erpnext/setup/demo_data/item.json
+++ b/erpnext/setup/demo_data/item.json
@@ -4,6 +4,7 @@
         "item_group": "Demo Item Group",
         "item_code": "SKU001",
         "item_name": "T-shirt",
+        "valuation_rate": 400.0,
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/1484808/pexels-photo-1484808.jpeg"
     },
@@ -11,6 +12,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU002",
+        "valuation_rate": 300.0,
         "item_name": "Laptop",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/3999538/pexels-photo-3999538.jpeg"
@@ -19,6 +21,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU003",
+        "valuation_rate": 523.0,
         "item_name": "Book",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/2422178/pexels-photo-2422178.jpeg"
@@ -27,6 +30,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU004",
+        "valuation_rate": 725.0,
         "item_name": "Smartphone",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/1647976/pexels-photo-1647976.jpeg"
@@ -35,6 +39,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU005",
+        "valuation_rate": 222.0,
         "item_name": "Sneakers",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/1598505/pexels-photo-1598505.jpeg"
@@ -43,6 +48,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU006",
+        "valuation_rate": 420.0,
         "item_name": "Coffee Mug",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/585753/pexels-photo-585753.jpeg"
@@ -51,6 +57,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU007",
+        "valuation_rate": 375.0,
         "item_name": "Television",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/8059376/pexels-photo-8059376.jpeg"
@@ -59,6 +66,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU008",
+        "valuation_rate": 333.0,
         "item_name": "Backpack",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/3731256/pexels-photo-3731256.jpeg"
@@ -67,6 +75,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU009",
+        "valuation_rate": 700.0,
         "item_name": "Headphones",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/3587478/pexels-photo-3587478.jpeg"
@@ -75,6 +84,7 @@
         "doctype": "Item",
         "item_group": "Demo Item Group",
         "item_code": "SKU010",
+        "valuation_rate": 500.0,
         "item_name": "Camera",
         "gst_hsn_code": "999512",
         "image": "https://images.pexels.com/photos/51383/photo-camera-subject-photographer-51383.jpeg"
diff --git a/erpnext/stock/get_item_details.py b/erpnext/stock/get_item_details.py
index 1cb10575cd1..85da0348265 100644
--- a/erpnext/stock/get_item_details.py
+++ b/erpnext/stock/get_item_details.py
@@ -816,7 +816,9 @@ def get_price_list_rate(args, item_doc, out=None):
 			price_list_rate = get_price_list_rate_for(args, item_doc.variant_of)
 
 		# insert in database
-		if price_list_rate is None:
+		if price_list_rate is None or frappe.db.get_single_value(
+			"Stock Settings", "update_existing_price_list_rate"
+		):
 			if args.price_list and args.rate:
 				insert_item_price(args)
 			return out